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PLANNING

  • Drive Brand Objectives by Developing and Implementing Strategic and Tactical Plans

  • Develop Sales Programs and Initiatives.

  • Provide Monthly/Quarterly Reporting on Performance.

  • ​Organize Planning Session to Implement Winery Vision for the USA Market

PRICING

  • Develop Winery Price Strategy to Ensure Target Margins Across the USA 3 Tier System

  • Assess Market Positioning

  • Identify Competitive Set

  • Distinguish Key Selling Points

MARKETING

  • Collaborate with Winery and Importer, Marketing, Social Media, Public Relations, and Education Teams to CRAFT Winery Image, History, and Vision to Support Brand Sales and Objectives

  • Prepare and Present Brand Presentations Reenforcing Winery’s Market Position

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BUSINESS ANALYSIS

  • Report on Industry Trends

  • Analyze Shipments and Depletions

  • Evaluate Sales and Marketing Plans

  • Ensure Sufficient Inventory Levels by Market

  • Participate in Quarterly Review Meetings

REPRESENTATION

  • Develop Robust Relationship with Importer, Distributors, and Key Accounts

  • Proactively Engage in Identifying Potential Issues, Resolutions, and Opportunities

  • Organize and Coordinate Market Work, including Sales Meetings, and Trade Events

  • Domestic and International Travel in the Support of the Brand

LOGISTICS & COMPLIANCE

  • Coordinate with Winery, Importer, and Distributor Supply Chain to Forecast Needs

  • Collaborate Across Winery and Importer to ensure Contractual, Financial, and Compliance Standards are Met

  • Process Invoicing and OCM Billing – USA to Winery

  • Oversee Craft Beverage Modernization Act (CBMA) Gallonage Credits to Importer

  • Procure Confirmation of bi-annual FDA renewal

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