Frank Paredes

Renowned as one of the foremost experts in the USA wine trade business for Portuguese and Spanish wine producers. Founded WINE SENSE in 2024 bringing his 25+ years of executive wine trade experience in retail, wholesale, and imports to select wineries. His comprehensive product and category knowledge are complemented by his know-how in sales, customer segmentation, and the US wine market landscape. Frank Paredes’ WINE SENSE is a consulting agency that directly partners with wineries, guiding them through the three-tier alcohol system in the United States. WINE SENSE curates individual wine strategies for different clients, assisting them from identifying potential importer partners, defining brand objectives, developing marketing campaigns, and in market representation.